An online charity event is a virtual event organized to raise funds. Under being online, these events can be streamed live, or be pre-recorded. Depending on the purpose & objective of the event, it can be a one-day event, or be an affair that is spread over a period of 2–3 days.
Online fundraising allows you to reach a wider audience. It lets people attend, participate in the conversation, and donate for a good cause from anywhere in the world. In fact, if you think about it, virtual charity events save you a lot of money, especially when compared to traditional fundraising events, as they eliminate the cost of things like venue, catering, signage, etc.
The steps to organizing a ticketed charity event online are similar to that of planning an offline charity event, with a few additional things you need to take into account:
1. Determine the Purpose
You need to define the aim of your event to be able to structure the content & flow. You can begin by defining the intent of your event. Make a list of everything you seek to achieve, along with the specific cause you want to promote through your event.
2. Set Financial Goals
Numbers are important when it comes to charity events. Establish a target to work towards. This will keep you focused and provide your planning with a structure. You can offer certain perks or rewards to the attendees, based on the category of the ticket they purchase, so that it justifies their donation & their time that they are offering by attending the event.
3. Decide the Type of Event you want to Host
Take into consideration what your cause is, and who your target audience is, to determine the type of virtual event that will be the most effective and help you achieve your goals. Put yourself in the shoes of the audience and try to imagine what motivates them and what is it that they care about. Conducting an online survey in a sample group that coincides with your target group will give you a fair idea of the type of event you should organize. Some examples of popular virtual events for fundraisers are:
- Contests & Games
- Virtual concerts
- Virtual movie night
- Virtual open-mic night
4. Select A Suitable Virtual Events Platform
To organize a ticketed charity event online, you will require platforms that allow you to actually conduct your event, along with an online ticketing software that helps you sell tickets, manage attendees and registration data, and more. In fact, a lot of platforms allow you to both, stream your event and sell tickets as well. Nunify is a next-generation webinar & virtual event platform with an integrated ticketing and registration system that is perfect for such requirements!
5. Gamify the Experience for Better Engagement
A gamified experience is bound to increase engagement among attendees, and make the event more memorable. Opt for a platform that offers useful features for engagement such as live polls, emoji reactions, quizzes, video contests, and more. Design an attractive contest with an equally attractive prize to increase registrations & enable greater engagement among participants.
6. Bring Sponsors & Event Partners On-board
Engage with companies & brands that believe in your cause, and support your cause, by bringing them on board as event sponsors or partners. Offer these brands a space to showcase their initiatives that are related to the cause being promoted, and allow the attendees of your virtual charity event to engage with these sponsor spaces.
7. Promote your Fundraising Event
Once you have identified a topic, your target audience, and have finalized the mechanics of your charity event on a virtual events platform, it is now time to promote your event. Promotions help make people aware of your charity event, and also help with selling event tickets. You can use social media, google ads, email marketing, push notifications, influencer marketing, and various other strategies to promote your event.
8. Ensure Everything is Set in Place for the Big Day
Make sure to check and recheck all points related to the set-up and execution before the day of the event. You don’t want any last-minute technical issues and embarrassing mishaps to ruin your virtual charity event, so it is pragmatic to perform dry runs & keep a technical team on standby for the duration of the event.
With these tips, you should be all set to create and run your first virtual charity event to help individuals and others in need through the generous actions of people from across the globe.